Stunned into silence
It's strange how a word can pass from having a specific, clear meaning, through the stage of being applied metaphorically, to final extinction in meaningless overuse. We have an example today in 'stunning'. If I see another case of an expensive development of two- and three-bedroom designer flats (apartments) being described as 'stunning' I think I will be duty bound to write to the developers and ask quite why they have seen fit to install an automatic punching glove behind the doors of these new apartments, so made that the moment one enters one is struck on the chin and rendered semi-conscious.
The obvious question is why should it be seen as positive that a building, a flat, or a business opportunity should make one insensible? Thus we see how a perfectly good word has been dissolved, by the universal acid of PR speak, into nonsense. George Orwell wrote in '1984' of a regime that rendered dissent impossible by systematically removing from the language any words that could express dissent. Now we are in danger of creating a culture where it's impossible to say anything at all because words have been stripped of meaning.
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